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A Murale exclusive, niche brand 3Lab is already a favourite at Barneys New York and several products contain what's billed as the first bioengineered growth hormone-like ingredient for firmer skin. "It's an interesting story, a husband and wife who are scientists, chemists and actually produce products for other companies." Rozenwald uses 3Lab's The Perfect Mask ($132 for box of 6). "It lifts, firms and brightens - it's so cool, you sort of look like the Freddy Krueger beautician! It's a true mask - thick, almost like papier mÃ¢chÃ© when you were a kid. Ten minutes later, you remove it and whatever's left you massage in your skin. I'm addicted to it."