Wednesday, October 30, 2013

3LAB Travels to the 2013 TFWA World Exhibition

3LAB Booth


This October 3LAB traveled to Cannes, France to showcase its newest and upcoming launches at the annual TFWA World Exhibition.

According to , 6,303 delegates representing 2,917 companies descended upon the Palais Des Festivals in Cannes. Better known for the iconic Cannes Film festival, the convention center hosted the best of the best in duty free and travel retail.

Over the course of five days 3LAB met with global distributors, international press and potential business partners to further expand the 3LAB business. In addition, visitors from all over the world stopped by eager to learn more about the brand and to meet the Co-Founder and Creator, Erica Chung.

The week, though busy, was a success! 3LAB left the expo after successful meetings with its  global distributors and elated at the growing international brand recognition. Needless to say, the industry is buzzing about 3LAB’s Super Trio and upcoming 2014 launches including Aqua BB, the world’s most innovative BB Cream.

What is next for 3LAB? Further exploring new points of distribution including new doors and the expansion into the duty free market.


Until next time…

Au Revoir Cannes!

3LAB with Glamour Team (Czech Republic)

3LAB with Nobilis Team (Germany)

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